Personal Spaces is one of Confluence's most valuable features, giving every user their own dedicated area to create and share work. But when the feature rolled out to existing workspaces, admins had to manually assign personal spaces to every single user on their team. For large organizations, this was a significant burden and users were constantly getting missed.
Hypothesis
We believed that if every user had immediate access to a personal space, they would be twice as likely to create their first page, removing one of the earliest friction points in the activation funnel.
Exploration
We went through several rounds of iteration. Early versions automated space allocation entirely, but research quickly surfaced the key insight: admins didn't want a one-size-fits-all solution. They wanted control over which users got access and when. We tested three flows before landing on the right level of flexibility.
V1
V2
V3
Solution
The final design was a modal that let admins allocate personal spaces to new users, existing users, or both, in a single flow. If they chose new users only, a secondary flow let them select specific groups. A confirmation message closed the loop.
Outcome
Admins could now provision spaces for multiple users at once. Errors dropped. User interaction with Confluence doubled, validating the original hypothesis.